BMG Management GmbH

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BMG – Brand Management GmbH has managed the worldwide licensing of the Käfer brand (Käfer Feinkost) in Food and Non-Food since 2005, licensing to selected partners and supporting existing licensees. The company provides advisory services across product development, marketing and distribution, and coordinates licensing-related marketing activities for all partners, including trade fairs, promotional materials, social media, advertising and PR. Käfer was founded in 1930 by Paul and Elsa Käfer and has developed a licensing program since 1980 that encompasses various Food and Non-Food products under the Käfer brand. The BMG serves as the central point of contact for brand management and licensing, facilitating partnerships and overseeing the licensing framework.