ROOTS Brand Strategy Consultants GmbH

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ROOTS Brand Strategy Consultants GmbH is an international brand and marketing consultancy headquartered in Düsseldorf, Germany, that helps clients across industries develop or sharpen their brand strategy and manage brands effectively. With more than twenty years of branding and advisory experience, its consultants combine senior marketing leadership backgrounds with a practical, results-focused approach. Its service suite is structured around the 6P model, covering Planning (growth strategy), Purpose (brand positioning), Presence (customer experience), People (marketing capabilities), Productivity (marketing operations), and Performance (marketing analytics). The firm maintains an international client base and has references across brand positioning, brand experience, global social media strategy, influencer marketing, a global marketing academy rollout for METRO, and packaging/artwork management improvements.